The success of this campaign hinges on the seamless integration of captivating visuals in precisely chosen locations. By strategically placing these beautiful images in areas frequented by our target audience, such as shopping streets and malls during the holiday season, as well as theaters hosting children’s performances, we ensure that the campaign resonates with families and Disney fans alike.
This thoughtful approach aims to create a magical connection between the “Wish” movie and the joyous experiences associated with the end-of-year festivities, ultimately driving attendance and enhancing the overall impact of the campaign.
