To offer a selection of advertisers an innovative way of being present on plaisirs d’hiver when OOH advertising is not particularly present, while at the same time highlighting JCDecaux’s expertise in digital displaying.
Media Characteristics
3 Giant Deepscreens LED Situated at strategic points of the Plaisirs d’hivers visitors path :
Place de la Monnaie
Marché au Poissons
Carrefour de l’Europe (in front of central station exit)
Combined with 6 Digital totem screens spread on the Plaisirs d’hiver.
Reason Best Practice
BRING OOH TO PEOPLE
By proposing new locations to put ooh in the heart of public events.
CREATE AN GREAT OOH VISUAL IMPACT & PUT OOH KNOWHOW IN THE SPOTLIGHT
By the use of latest technologies (3D digital creations)
