Be Inspired

Zadig & Voltaire

Best practices

Best of OOH

Post date

March 28, 2020


Beauty, Point of Interest, Street

Objective Campaign

Zadig&Voltaire has unveiled its new Eau de Parfum This Is Love! in a 100% seductive action.

Media Characteristics

On the occasion of Valentine’s Day, passers-by and travellers fell in love with the brand’s latest spot, which was broadcast on a giant LED Wall in the heart of Antwerp Central Station. Invited by hostesses to discover the new fragrance via a sampling action, the public was able to immortalize this electric moment.

Reason best Practice

The action has been reinforced by a national Adshel Live campaign that combines the differentiation and impact of digital out-of-home (City Play) with the massive coverage of paper (Adshel 2m²). A real immersion in the brand’s sensual universe!

A clever blend of DOOH and OOH for a timeless festive message.



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