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Bru – Festive Period

Best practices

Best of OOH

Post date

March 17, 2020


Billboards, Food, Out Of the Box, Street

Objective Campaign

During the festive season, Bru made the streets sparkle with its fairy-tale out-of-home campaign.

Media Characteristics

Bru has illuminated the four corners of Belgium on the large format More O’Ferrall billboards, while 2 36m² billboards (Brussels and Antwerp) have been equipped with a giant glittering 2D bottle. In Brussels, the public has also been immersed in the magic of the festivities in the branded Louise zone in the brand’s colours and on the 4 I-CONIC screens (Delta, Van Praet, De Brouckère and Charles Quint).

Reason best Practice

Charlotte Giroud, Marketing Manager BRU Benelux: “We are really playing it up with Bru on the Christmas table, and the festive and sparkling element of the stars around the bottle. The cut-outs and play of light enhance the appeal of the campaign and give the passer-by a little moment of magic and light. »

A clever blend of DOOH and OOH for a timeless festive message.



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