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Best practices

Best of Cinema

Post date

January 8, 2024



Objective Campaign

VOO wanted to put forward their new movies and serie titles. Each month there was a new edit of mini – sequences that embodied the DNA of Be tv.

This Premium offering was placed in a premium position in the ad reel, just before the movie starts.

Media Characteristics

This cinema campaign formed the backbone of a media plan including press magazines, news / TV and digital with OLV (online video).

Cinema acted as the main media while the other media acted as touchpoints to increase repetition.

Reason Best Practice

By applying a long term strategy (June – December) in cinema VOO managed to claim the premium position of the ad reel and moreover to create a fixed moment to present their new series and films of that month.

VOO a utilisé de façon brillante toutes les forces du média: intégration optimale sur base des contenus et création d’un rendez vous mensuel avec la cible des cinéphiles.



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