The objective of the campaign was to highlight the Galaxy Z Flip6 as the official smartphone of the 2024 Olympic Games, while strengthening the emotional connection between Belgian fans and their athletes. Samsung aimed to create a memorable, interactive, and innovative activation that engaged the public through a unique digital and physical experience driving visibility, participation, and national pride.
Clear Channel’s digital network enabled large-scale deployment across 80 cities, with over 500 DOOH screens activated
Geolocation technology allowed fans to see their portraits appear in real time on nearby screens, creating a personal and dynamic experience
A full takeover of Brussels South Station delivered a powerful visual moment, turning the arrival of Team Belgium into a national celebration
The supplier-agnostic system ensured seamless integration across various screen technologies, enhancing campaign fluidity and reach
AI-personalized creatives and fan-driven content boosted emotional impact and encouraged organic sharing
A creative idea rooted in the product’s unique feature, turning a simple fold into a powerful symbol of national support
Seamless integration of AI, geolocation, and D(OOH) to create real-time personalized fan engagement
Large-scale execution with consistent visuals across formats and cities, ensuring both reach and emotional impact
A collaborative, tech-driven Belgian innovation that united media, creativity, and technology without being vendor-led
