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Best practices

Best of OOH

Post date

March 28, 2019


Finance, Transport

Objective Campaign

In order to put extra focus on the “bad luck” campaign, KBC used the busses and trams of De Lijn to create visibility.

Media Characteristics

The campaign consisted of a Window Side 2m2 format on busses and trams in the major student cities of Flanders.

Reason best Practice

No better way to reach youngster using busses and trams every day than to create a campaign for these busses and trams. By using a fun and recognisable image, KBC attracts the attention of their young target audience and let them examen the possibilities of the mobile application while being on the move.



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