Target audience – In December ‘19, KBC launched ‘Deals’, a platform to retrieve cashbacks when buying at your favourite dealers. After having converted the easy-reachable clients to Deals via their owned channels in July ’21, KBC was looking for a strategy to raise consideration among the non-converted.
Objectives – Raise awareness & consideration on the Deals offer among KBC Mobile users
Stimulate users to activate Deals in their KBC Mobile app.
QR codes drive conversion: 2,3% QR code scans
+50% of new Paper Mail Deals users activate via QR code pathway
Paper Mail remains active in the heart of the home for multiple weeks
Conversion after 1w: 3,9%, after 2w: 4,6%
€53.000 profit for KBC in the long run
€1 = €3,6 long term return for every € invested in Paper Mail
