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Disney Obiwan

Best practices

Best of OOH

Post date

April 14, 2023


Entertainment, Point of Interest, Transport

Objective Campaign

Create Awareness and FOMO for the release of the new Original Disney+ series “Obi-Wan Kenobi”.
Broad audience : Adult Streamers and Star Wars fans

Media Characteristics

LED Cube in Antwerp Central station in combination with a sound shower so people could see the full version trailer (30 sec) with sound experience.  Only the people under the sound shower could hear the sound.  On the other 3 sides of the LED Cube, there were 6 sec video’s without sound with focus on branding of Disney+ and Obi-Wan.  The combination of the Sound shower and the LED Cube was a media first.

Reason best Practice

It was the first time the Soundshower was used in combination with DOOH to create a instream video experience in a public outdoor location.  This really had a strong stopping power keeping the peoples’ attention for the full 30 sec on the video while otherwise they walk by the other DOOH screens without sound.



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