For this campaign, Bebat set up a large-scale national campaign that combines print (Adshel 2m²) and digital (Adshel Live), on the street and in stations.
They also integrated specific formats in stations, such as the Led Cube (Liège), the Dazibaos (Antwerp & Gent), the lifts (Bruges) and the brand-new format proposed by Urban Media: the covering of the waiting area in Leuven.