But we didn’t stop there! Online and in print, Belgian influencers shared their feelings and emotions on the topic, which lead to a very special edition of the well-known showbizz magazine: Dag Allemaal, to become ‘Salut Allemaal’. An entire supplement on how to care and deal with loss and everything surrounding it.
From Salut Allemaal, we created a radio show called ‘Hemelse Helden’ at Joe. Where we celebrate the most famous artists that passed away.
This full 360° cross media campaign, had a positive impact on Dela’s brand image. Going from 45% as ‘reliable partner’ up to 70% is a major increase! Most importantly, Dela and DPG Media got people talking about a sensitive topic. 33% was already thinking about their way to say goodbye, after the campaign, 59% reflected upon the matter at hand.
