Target audience – While many people use social media these days, Kathy decided to stand out and choose a postcard. It turned out to be the right choice. All went smoothly, with bpost and with the printer
Objectives – Raise awareness around the opening of the shop
Stand Out with a Post card
Drive to store
“The braveness of Smartphoto has been rewarded with this innovative campaign. They played out a strong top topical moment by adding Selectpost for finding the most relevant target. After which, they opted for a DM + email strategy to play to their campaign’s full potential and resulting in a strong conversion!”