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Coca Cola – World Cup

Best practices

Best of OOH

Post date

November 28, 2018


Food, Out Of the Box

Objective Campaign

Associate the brand Coca Cola with the World Cup of the Red Devils in Russia. Offering the opportunity to win tickets to go and watch the matches of the Red Devils (on pack codes)

Reason best Practice

The campaign ran in the top 25 cities in Belgium with an additional presence on Saturdays at Carrefour parking lots. The latter was combined with sampling actions together with the activations.



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