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BNP Paribas Fortis – Expats

Best practices

Best of OOH

Post date

November 28, 2018


Billboards, Finance, Point of Interest

Objective Campaign

Personalize by means of Flight Schedules and Language BNP Paribas Fortis message to an Expat target audience

Media Characteristics

Univers: Brussels Airport
Period: September 2018

Reason best Practice

The animation was translated into 15 languages in order to challenge expats arriving in Belgium in their mother tongue.
The campaign targeted passengers arriving on several hundred flights from 35 countries.
Use of Dynamic Content in Out Of Home



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