Target audience – Beobank wanted strengthen the proximity between the local banking offices and their client & prospects. Show people that a local and trusted partner is important today within the banking sector.
Objectives – Raise awareness on the products & benfits of Beobank + how close there is an office
“How D2D that is used for reach & awareness, can still be very strong in proximity. When you use it the right way, D2D can be very versatile and become on a more personal level. This campaign shows it very well.”