Bebat – 2021

Best practices

Post date

November 28, 2021

Categories

Point of Interest, Services, Street

Objective Campaign

Activate people to recycle used batteries.

Media Characteristics

Multiple OOH touchpoints were used:

Reason best Practice

Campaign results: impact year-on-year increased results for the Bebat brand. (cfr graph left)
Efficiency: Creative use of different OOH media to convince consumers of their key-message. 2m² poster to create a solid base completed with other formats to ensure reach & frequency
Audacity: Railway stations – Out-of-the-box with 3D elements in Antwerp-Central (rope connecting both elevators >> “vang ze allemaal”)

Use of bread bags to spread the message >> get inside people’s home.

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