Zuny

Best practices

Post date

September 16, 2024

Categories

Objective Campaign

The primary objective was to drive awareness and consideration for Zuny among Belgian console gamers by creating a highly engaging and interactive gaming experience. The goal was to position Zuny as the top choice for gamers seeking a telecom provider that understands and supports their passion. A secondary objective was to collect first party data to enrich future conversion campaigns. 

Media Characteristics

The Zuny Gaming Masters campaign, spanning four months, was meticulously designed to engage Nintendo gamers through a mix of online and offline events, including Splatoon 3 and Mario Kart 8 Deluxe qualifiers. 

Here’s how we achieved it: 

Reason Best Practice

The Zuny Gaming Masters achieved remarkable success across all key metrics: 

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