The primary objective was to drive awareness and consideration for Zuny among Belgian console gamers by creating a highly engaging and interactive gaming experience. The goal was to position Zuny as the top choice for gamers seeking a telecom provider that understands and supports their passion. A secondary objective was to collect first party data to enrich future conversion campaigns.
The Zuny Gaming Masters campaign, spanning four months, was meticulously designed to engage Nintendo gamers through a mix of online and offline events, including Splatoon 3 and Mario Kart 8 Deluxe qualifiers.
Here’s how we achieved it:
The Zuny Gaming Masters achieved remarkable success across all key metrics: