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Best practices

Best of OOH

Post date

December 28, 2020


Cars, Point of Interest

Objective Campaign

Drive prospects and malls clients to the pop-up showroom made by Skoda inside the mall.

Media Characteristics

Use of JCD Malls Digital totems & a selection of big led Screens in Docks Bruxsel Shopping Mall in addition to a  pop up showroom in the mall.


Reason best Practice

JCDecaux Malls screens were used here to direct visitors from the mall to the pop-up showroom created by Skoda on level 0 of the shopping area.
The Brand, having difficulty to attract potential customers to the official showrooms, literally invited itself into a high-traffic area of its target: the shopping mall.

This first wave is a foretaste of a much broader campaign that will reach the whole of Flanders,… to be discovered in the coming months, especially in outdoor advertising! “says Jonathan Romain, Head of Marketing & Communications at Mastercard Belux.



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