The main objective is to strengthen Revolut’s presence at Brussels Airport, establishing itself as a key partner for travellers. The campaign aims to make the bank more accessible and fluid (instant access to the card), improve the passenger experience, increase visibility among an affluent public, redefine the image of modern banking (instant, effortless, everywhere), and extend the success of previous initiatives to new markets.
The campaign is based on a strategic media combination at Brussels Airport: the direct distribution of physical Revolut cards to passengers through the placement of vending machines, complemented by high visibility via JCDecaux’s iconic and Digital advertising media. The activation is deliberately placed in this busy environment to effectively target international and affluent travellers.
The campaign is based on a direct acquisition and proximity marketing strategy (“just before take-off cards”), reinforced by a strategic partnership with JCDecaux. It focuses on improving the customer experience (convenience and immediacy), uses social proof for its international expansion, and targets a qualitative audience (mobile and affluent travellers). Revolut is demonstrating its innovation by making banking more accessible, creating an effective synergy between the offline and online worlds.