Recupel

Recupel should be applauded for its ingenious use of this wildpostering medium. The campaign message matches the original character of street postering by portraying the incorrectly recycled appliances as ‘went missing’. The large amount of different designs gave the impression that every poster was unique. Recupel reached an urban public, that is very accustomed to traditional advertising, by using a wild expression in the heart of cities. The campaign demonstrated the effectiveness of a well-considered, creative ‘The Street’ action on a national scale.