Proximus ​Hide & Seek​

Best practices

Post date

October 28, 2025

Categories

DOOH, Plural, Street, Telco, Transport

Objective Campaign

  • Brand impact through
  • Hide & Seak game​ Interaction with target group

Media characteristics:​

  • Wave 1 – Game announcement – from 15/09 to 24/09 am
  • Only from 7 to 9am and 3 to 6pm + Wednesday pm
  • Wave 2 – Game day – from 1pm to 5pm (special creative)
  • Digital screens in street, malls and train stations

Reason best Practice

  • Originality : interaction with the target group​
  • Use of multiple universes (street, stations, malls)​

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