Proximus Football Booster

Best practices

Post date

December 28, 2021

Categories

DOOH, Out Of the Box, Street, Telco

Objective Campaign

Strategically, contribute to the Proximus’s ‘shift to digital’s strategy by testing ‘new media technologies’, through a specific programmatic DOOH strategy.
Tactically, ensure an ‘always-on’ visibility that supports Proximus Joint offers (with Samsung, Apple, …), optimized by incremental DOOH presence around selected POS .

 

Media Characteristics

Results

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