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Proximus Fiber
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Best practices
Best of OOH
Post date
October 19, 2023
Categories
Billboards
,
Out Of the Box
,
Point of Interest
,
Telco
More best of OOH cases >
Objective Campaign
The campaign spotlights the shortage of bus drivers as a critical occupation.
Demonstrate by example that Proximus fiber is the fastest internet connection in Belgium
Media Characteristics
Large format & Out of the Box :
Supersites network
Temporary stand alone mega banners
Elevator walls & Wrapped escalators (Antwerp Central)
Reason best Practice
Multi touch point approach
Message relevancy & campaign consistency
Use of context in copy
Creativity
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