Orange’s mission: make their offer unmissable and demonstrate how Netflix enhances the Orange experience, making top-tier entertainment easily accessible to everyone and captivating new customers.
Iconic Brand Zone Louise and Brand Zone Place Poelaert : 2 striking creative displays in high-traffic areas of Brussels. One was a full tram wrap in Place Poelaert featuring ‘The Lincoln Lawyer’ positioned just in front of the Palais de Justice, attracting attention with its eye-catching design. The other was a display featuring ‘Sprint’ in the Louise brand zone, a busy area where commuters often rush to catch the tram.
This campaign not only grabbed attention but also masterfully conveyed Orange’s message. Thanks to creative and contextualized messages, each element of this campaign connects with real moments in everyday life, making the entertainment both relevant and Orange Restricted accessible, with a humorous tone and to the right target audience
