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Best practices

Best of OOH

Post date

March 26, 2024


Cars, Out Of the Box, Point of Interest, Point Of Sale, Street, Transport

Objective Campaign

  • On the occasion of the “Conditions Salon”, Nissan called on Urban Media and Clear Channel to offer a memorable experience to the public, successively at Antwerp-Central, Brussels-Central and Namur stations.
  • Huge stopping power creating TOM about the Qashqai model.

Media Characteristics

MaxiMOF: 25/12/23 – 7/1/24

3D Ledwall XXL (giant screen 3m high and 4m wide ) : 8/1 – 28/1/24

Reason Best Practice

  • The initiative is part of a large-scale campaign deployed in advance on several Clear Channel advertising formats, both digital and print, and more specifically the 36m² and 16m² More O’Ferrall billboards in Belgian city centres and major cities, the Billboard Live Street screens in Brussels, and the 13 Billboard Live Station screens in railway stations.
  • Optimisation of 3D investment by means of traveling between different locations in Belgium.


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