Cars, Out Of the Box, Point of Interest, Point Of Sale, Street, Transport
Objective Campaign
On the occasion of the “Conditions Salon”, Nissan called on Urban Media and Clear Channel to offer a memorable experience to the public, successively at Antwerp-Central, Brussels-Central and Namur stations.
Huge stopping power creating TOM about the Qashqai model.
Media Characteristics
MaxiMOF: 25/12/23 – 7/1/24
3D Ledwall XXL (giant screen 3m high and 4m wide ) : 8/1 – 28/1/24
Reason Best Practice
The initiative is part of a large-scale campaign deployed in advance on several Clear Channel advertising formats, both digital and print, and more specifically the 36m² and 16m² More O’Ferrall billboards in Belgian city centres and major cities, the Billboard Live Street screens in Brussels, and the 13 Billboard Live Station screens in railway stations.
Optimisation of 3D investment by means of traveling between different locations in Belgium.
