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Best practices

Best of OOH

Post date

October 3, 2023


Billboards, Entertainment, Street

Objective Campaign

To announce the Foute Party in Ghent, Qmusic decided to totally claim a ‘Foute tram’. Not only on the outside but also on the inside.

Media Characteristics

1 Mega Banner, Brussels Centrum (The Mint) including a realistic 3D replica of Assane Diop (Omar Sy).

Reason best Practice

-Excellence in 3D realization
-Use of celebrity cares for additional attention
-Massively shared on social networks (Insta, X, TikTok,…)
-Demonstrating the OOH ability to be shared online
-Smart investment / ROAS



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