The Stadsfeestzaal in Antwerp was fully dressed for the campaign with printed and digital displays, plus a striking 4D Oreo installation for strong visual impact.
This immersive setup created a memorable brand experience in a high-traffic location.
A national rollout of 2m² JCDecaux street furniture further boosted visibility across the country.
Focused on Antwerp as the campaign’s main hub, the activation maximized engagement and encouraged social sharing through Oreo and Minecraft-themed visuals.
The campaign uses strong and consistent visuals between Oreo and Minecraft.
It combines multiple formats to reach a wide audience.
It turns a public space into a fun and immersive experience.
It encourages social sharing to extend its reach.
