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Mercedes – V & Citan

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Best practices

Best of OOH

Partner

Billups

Categories

Billboards, Cars, Plural, Point of Interest

Objective Campaign

  • Create strong brand awareness for Mercedes Vans among independent professionals and SMEs in Belgium
  • Deliver high-impact visibility in strategic trade and retail environments
  • Go beyond traditional formats by integrating the brand directly into the daily ecosystem of professionals
  • Ensure continuous presence to maximize reach, frequency and long-term memorability
  •  

Media characteristics:​

  • Network of 24 carefully selected trade & retail locations across Belgium, including key players such as Hubo, Gamma, Brico and Van Marcke
  • High-context placements in areas where professionals actively move, work and purchase materials
  • Mobile and OOH formats (branded vehicles, trailers, mobile LED units) ensuring strong visibility and flexibility
  • One-week activation per location, enabling repeated exposure and strong local impact
  • Additional internal screen visibility secured through Groupe Gobert, reinforcing presence at key touchpoints

Reason best Practice

This campaign successfully delivered on Mercedes Vans’ objectives by combining strategic continuity with highly contextual placements.

By embedding the brand within the daily journey of its target audience, the campaign achieved strong visibility, relevance and repeated exposure across multiple high-value locations.

The collaboration with retail partners and the extended presence in key sites such as Mabru further amplified the campaign’s impact.

Altogether, this approach ensured a powerful mix of reach, proximity and effectiveness, strengthening Mercedes Vans’ positioning among its core professional audience.

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