Martini

Best practices

Post date

July 31, 2024

Categories

Mobile, Out Of the Box, Point of Interest, Point Of Sale, Street, Transport

Objective Campaign

Martini’s pop-up experience, which integrated visual appeal with direct consumer interaction through tasting, aimed to provide a memorable and immerse brand experience.

Media characteristics:​

The experience featured a national presence on 2m² Adshel street displays and a special activation event at Antwerp-Central station, a bustling hub for both commuters and tourists. Central to this activation was a pop-up bar offering free samples of Martini’s non-alcoholic range, Vibrante & Floreale. Attendees enjoyed these beverages in a prestigious setting while watching the brand’s commercial on a giant LED wall behind the bar.

Reason best Practice

This engaging campaign combined extensive visibility with interactive elements, not only capturing the attention of commuters but also immersing them in a vibrant brand event.

Martini achieved what so many brands are looking for: generating memorable experiences that resonate long after they are over!

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