As I wear daily contact lenses myself, I’m very enthousiastic by this paper mailing.
It is very smart to contact existing clients to buy a new set of their daily contacts, so they will not change to another online contact lens retailer.
At the same time they give clients an extra service by offering a free examination of their eyes at an optician in the clients neighbourhood.
Lensonline adds a personal layer to the mailing by adding a geo map with the optician nearest by for that particualer client. The fact that you can see an optician for you specifi eye condition creates trust.
Katrien Merckx
Relationship & Sales Manager Communication Agencies
