The goal of the campaign was to create buzz and drive awareness around the launch of the new Jack Daniel’s & Coca-Cola ready-to-drink product by using an innovative and immersive OOH experience that would spark curiosity, engage passersby, and generate organic social sharing.
The campaign featured a custom-built Levitation Wall XL, featuring a real floating can by using a technique that creates a sense of weightlessness, playing with perception and offering a minimalist and striking presentation
To amplify the effect, elevator walls and balcony railings were fully wrapped in the Jack Daniel’s and Coca-Cola branding. This mix of immersive, static, and experiential media created a cohesive and standout brand presence in a high-footfall location.
Belgium’s first-ever levitating can in OOH. A magical, never-seen-before installation that stopped people in their tracks. Passersby were mesmerized, snapping photos and videos as they tried to figure out the “how” behind the illusion. Immersive, original, and bold, this campaign set a new creative benchmark in public space advertising.