Huawai

Best practices

Post date

March 28, 2019

Categories

Billboards, Electronics, Out Of the Box

Objective Campaign

Launch of the new Mate 20 Pro, end of year.

Media Characteristics

Branded zone Louise – City Play
Wrapped Bus Shelter Antwerpen
Bache Meiser
I-conic De Brouckère, Van Praet, Delta
MOF
Temporary screens  Groenplaats Antwerp and Place Stéphanie

Reason best Practice

Perfect cross formats translation combining paper and digital formats, monumental and classical outdoor. For the launch of the Mate 20 Pro , Huawei combined impact, strategic placements and premium positions for a powerful proposition with high added value in line with product proposition.

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