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H&M Parisian Kiosk

Best practices

Best of OOH

Post date

November 28, 2018


Fashion, Point of Interest, Retail

Objective Campaign

For the launch of it’s « Parisian style » fall collection, H&M wanted to bring some Parisian spirit to the Belgian public with a typical Parisian kiosk pop-up.

Media Characteristics

Urban Media designed a unique experience for H&M by recreating a kiosk with Led screens and giant visuals. A guaranteed powerful impact in the crowded location of Antwerp’s Central station

Reason best Practice

The result? An innovating & impactful out-of-the-box solution in the exceptional setting of Belgium’s « city of fashion » and most beautiful trainstation.

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