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Best practices

Best of OOH

Post date

July 7, 2019


Point of Interest, Services, Street

Objective Campaign

Google chose to add out of home transport media to their mediamixto reach the people on the go (airport / metro). In these two universes, people are moving but they are also waiting in a captive environment which is also conducive to the widespread use of mobile devices.

Media Characteristics

Digital iVisionscreens in the metro (33% sot)
All digital screens at Brussels Airport (33% sot)

Reason best Practice

A long term campaign (6 weeks) with a great SOT (33,33%) to ensure a lot of visibility and contacts.



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