Fintro

The concept of the campaign, the approach of digital hyper proximity was proposed by Mediafield to Fintro / AG. The problem that made the difference is that Mediafield was able to find 90 locations across Belgium to place a 5m2 digital screen for 1 week. This mastery of the field and of the not always easy authorization process was a first challenge. Then, field coordination was vital in order to guarantee the planning over 3 weeks and finally the production of the 90 mini video clips including each time the photos of the managers of the agency. A unique and delicate action that required 200% involvement of the whole team.