Be Inspired


Best practices

Best of OOH

Post date

July 21, 2023


Food, Out Of the Box, Point of Interest

Objective Campaign

Attract the attention of the Brand’s core target (young people)
And make them interact with the brand/ product by tasting.
Create increased buzz around the concept of the #whatthefanta campaign.


Media Characteristics

Exclusive presence in DOCKS SHOPPING MALL
– Popup Bakery stand
– Presence on digital screens (led & Totems)

Reason best Practice

The brand wanted to increase their impact around the #WHATTHEFANTA concept and they put all the chances on their side to do it..

Activation action in a mall on a Wednesday afternoon to be sure to reach the core target, use of Digital screens to tease and explain the concept, creation of a popup stand zone in the center of the mall, interactive association with QR codes,  souvenir pictures via photobooth, and finally association with influencers to increase online visibility.



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