Be Inspired

De foute tram

Best practices

Best of OOH

Post date

November 26, 2019


Entertainment, Transport

Objective Campaign

To announce the Foute Party in Ghent, Qmusic decided to totally claim a ‘Foute tram’. Not only on the outside but also on the inside.

Media Characteristics

They decorated the tram with:
– de “foute” look & feel (pizza, leopard, …. motifs)
– the stop announcements were personalised with the artists of de Foute Party.

Reason best Practice

The extravagant look & feel of the tram fits in perfectly with the Foute Party of Qmusic. By also using the stop announcements in a creative way, Qmusic managed to bring the party people in the mood on their way to the Foute Party.



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