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Coca Cola – Tomorrowland

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Best practices

Best of OOH

Post date

November 21, 2022

Categories

Food, Out Of the Box, Point of Interest
More best of OOH cases >

Objective Campaign

Coca‐ColaTM kicked off its Real Magic with one of the most beautiful festivals in the world: Tomorrowland. During this special edition of Tomorrowland 2022 more than 600,000 visitors from 200 countries coming will experience the time of their lives for 3 weekends of Love, Unity & Magic.
Promotion, Awareness, Drive customer satisfaction

Media Characteristics

Hypertextual

Reason best Practice

1. We made a turnover on our traditional wall by animating them with custom beaming for the client.
2. Thanks to this campaign we generated leads and lot of interactions on social networks. The CEO of Coca-Cola had never made that many likes with a Linkedin post
3. The technological advancement we achieved on this campaign, improve considerably the quality of our product

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