Coca Cola

Best practices

Post date

September 16, 2024

Categories

Objective Campaign

The primary goal : immerse and engage Gen Alpha and late Gen Z in a Coca-Cola® Zero Sugar Y3000 experience that felt as innovative and forward-thinking as the product itself. 

Through “Enter the Future,” we sought to:

The need for immersive experiences that resonate with their digital-first lifestyle guided our media approach. 

Roblox, with its 450k Belgian monthly active users (214 million worldwide), provided the perfect platform for this. 

We crafted Coca-Cola® Creations 3000 Futura City Quest, a blend of technological marvel and organic harmony, where players could explore, engage, and experience the future Coca-Cola® envisions. 

Through challenges and quests, we embedded Coca-Cola® into the fabric of their digital adventures, making the brand an indelible part of their journey towards the future. 

Media Characteristics

The key components of our campaigns were: 

Reason Best Practice

The “Enter the Future” campaign shattered expectations, yielding groundbreaking results that are a testament to the power of targeted engagement and strategic marketing. 

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