BRU wished to reposition their product with a real back to the source. They managed this by focusing on the essential dimension of it’s sparkling water: the water that springs naturally sparkling from the earth.
“The choice of OOH as a medium came naturally. Thanks to this medium, the campaigns of BRU could have been demonstrated in a visual and impactful way. The large formats create an emotional respons with the consumer. The prestigious Grand Effie Award the campaign has won is only one illustration of the success of this approach.” as explained by Charlotte Giroud, Sr Brand Manager BRU.
