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Best practices

Best of OOH

Post date

March 28, 2021


Finance, Point of Interest, Services

Objective Campaign

Bonsai is a mobile payment app. With this recent OOH campaign Bonsai wants to promote purchases through their app.
Message: for every 10 payments made with the Bonsai app, the company plants a real tree.
Bonsai focuses this time on the De Lijn travellers and lets them earn their ticket back, not financially but ecologically.


Media Characteristics

With a strong focus on public transport, this campaign is situated in the tram city, Antwerp.

The campaign was a combination of formats:

Reason best Practice

The campaign message really comes alive in the DOOH campaign.



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