BMW and Urban Media are pushing the boundaries of car advertising with the Holographic Wall, an innovative and futuristic approach to unveiling the new BMW i5 to the public.
The BMW i5 is presented like never before thanks to a unique technological excellence: a wall of life-size holographic images that allow viewers to discover the car from every angle, as if they were actually sitting next to it. This approach fits perfectly, since the BMW i5 stands for the pursuit of innovation.
The gigantic Holographic Wall was installed in three major stations in Belgium: Antwerp Central, Brussels Central and Namur – covering Flanders, Wallonia and Brussels to reach a wide audience.
In addition to this creative component, the BMW i5 campaign can also be seen in the five major centers in large format print on the More O’Ferrall 36m² and on the digital Billboard Live Street & Station screens. The campaign is the result of a collaboration between BMW, Dentsu, Holoconnects, Urban Media and Clear Channel.
This campaign is not only a technological excellence, but it also fits perfectly with what BMW stands for with its new release – innovation.
The campaign reached more than 1,2 million commuters and visitors of train stations. It achieved more than 600.000 impressions online and got more than 1000 replies on Facebook and Instagram. These results showcase the success of the campaign.