Blitz is a Belgian company that develops designer electric charging stations.
Their objective is to increase awareness among the Belgian public, with a focus on Flanders but also to communicate their unique value proposition (customization and design).
The campaign was deployed on 2 m² (Leuven, Bruges, Hasselt) and billboards (Antwerp & Ghent), which allowed it to be visible in the five largest Flemish cities.
Based on the use of distinctive shapes and color codes, the visuals suggest in a playful and offbeat way that you can customize your charging station according to your desires: from Snow White, to Fred Flintstone, including vampires. This illustrates the total freedom of customization offered by Blitz.
A high-impact out-of-home campaign that ensured visibility among their target group.
The results speak for themselves:. 85% of respondents described the campaign as “original” and 80% found it “credible and attractive “and 79% were inspired to learn more about Blitz.
Blitz managed to create an immediate connection with their target group, generated genuine interest and established itself as a credible and innovative player.
