Prince wanted to turn into success one of the most competitive periods of the year : Back-to-School, thanks to Unlimitail and Carrefour data.
Prince enhanced its media mix with offsite Retail Media for the first time in Belgium, partnering with Unlimitail to bring precision targeting and measurable outcomes to the activation.
Format: Display and Video FR + NL, with redirection to Carrefour.be
Placements: Meta Infeed & Stories
Targeting: Buyers of Prince biscuits and chocolates over the last 12 months
Format: Display and Video FR + NL, with a redirection to the brand’s website to participate in a contest to win a Kapla toy
Placements: Meta Infeed & Stories
Targeting: Buyers of Prince biscuits and chocolates over the last 12 months
The campaign demonstrated a smart, data-driven Retail Media approach driving awareness, conversion, and engagement through a full-funnel strategy.
+63% impressions vs. target (2.7M total) and a CTR of 0.14%, exceeding benchmarks
High conversion rate: 12.9–14.6%, far above the 3.2% e-commerce average, with 30% new buyers
Increased engagement and sales, with buyers purchasing 2 products on average and baskets up +20% YoY
Pioneering offsite Retail Media model, driven by retailer data for measurable in-store results
Integrated into a 360° media plan, positioning Retail Media as a performance engine
Bold first activation during a high- stakes period, with a data-led and performance-focused strategy
