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Adidas

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Best practices

Best of OOH

Post date

November 28, 2021

Categories

Billboards, Fashion, Out Of the Box
More best of OOH cases >

Objective Campaign

Introducing the new Stan Smith shoe, with an emphasis on the recycled material of which the shoe is (also) made.
Generate awareness and impact.

 

Media Characteristics

2 megaposters with a surface of 503m² and 87m².
In addition, the campaign was also shown at 4 digital screens in shopping streets (40m², 20m², 45m² and 20m²).

Reason best Practice

Besides the fact that this was a great campaign, this was especially a very cool use of OOH.
Painting the mega poster in Antwerp by artists, recycling the mega posters into shopping bags.
With extra support for the 4 large digital screens in the shopping streets.

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