A great first year for BOOH
The Best Of Out Of Home platform has had its first full year. Just before the UMADay of 2018, 8 directors together with 2 specialized media agencies and the support of the UMA took the initiative to gather and exchange information about the most inspiring campaigns using OOH.
An expert jury meets three times a year to assess the campaigns on their innovative character and effectiveness. The campaigns that are considered best practices by the jury are published with argumentation and illustrative images on the Best of OOH platform.
We are convinced that sharing best practices for a fast-evolving medium such as OOH is the best way to inspire all communication specialists. After all, at Best of OOH you will find a collection of impactful cases that harness the undeniable strengths of OOH media at their best and that can be emulated on our Belgian market or give ideas for further innovation.
The 3 sessions of the Best of OOH expert jury for 2019 were chaired by Catherine Closset, Head of Advertising at Renault Belux, who invited media experts from 3 advertisers to the debates with the representatives of the partner boards and the specialist media agencies Rapport and Outsight.
In 2020, the new chairwoman, Valérie Morfitis will lead the sessions. First meetup in March with a report during the UMA day get together end of March. Learn more about the inspiring aspects of the award-winning dossiers, the insights of the OOH strategists and the opinions of the advertisers at www.best-of-ooh.be