This innovative installation brilliantly showcased Lidl’s latest unbeatable prices on fruit and vegetables, fostering a sense of connection and inspiring customers to visit their nearest supermarket to take advantage of the exceptional deals.
A vibrant marketplace with an integrated LED screen was installed in the heart of Antwerp Central Station, catching the attention of commuters and passers-by, and offering some fruits and vegetables for free.
By giving out more than 11.000 apples and pears the customers were brought closer to the brand, allowing them to fully engage and immerse themselves in the Lidl experience. Moreover, it redefined the traditional approach to advertising deals, setting a new standard for customer interaction and engagement.
