ICI Paris XL Sustainability campaign

Best practices

Post date

January 8, 2024

Categories

Beauty

Objective Campaign

Media Characteristics

DM to clients of Paris XL.
In April 2019, customers who visited ICI PARIS XL stores could return an empty bottle or packaging and receive a minimum of 20-30% discount on their next purchase.

The returned bottles and packages were then recycled

Reason best Practice

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